Juliana Feinberg has been leaving a colorful mark on the world since the age of three—beginning with a hand-drawn rainbow in crayon on the back of her mother’s white couch 😳.

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With a background in business and finance and a passion for fashion, Juliana created HauteSundaes as a celebration of creativity, craftsmanship, and personal storytelling. At the heart of her work is embroidery—an age-old art form she sees as both timeless and endlessly transformative. One carefully placed stitch can turn a simple garment into something meaningful, intimate, and entirely one-of-a-kind.

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Juliana believes in the magic of personalization—how a name, a symbol, or a secret message stitched into fabric can turn clothing into memory, and memory into art. Inspired by mindfulness, vintage fashion, and the desire to embolden women through intentional style, she creates wearable pieces that radiate confidence, creativity, and heart.